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Digital Marketing

The Importance Of Consistent Online Listings

By 14 November 2017No Comments

It’s no secret that online listings can be beneficial to your online marketing strategy. However it’s also important to remember that while local online listings can deliver some exceptional SEO results they can also tarnish your SEO efforts. In this post we’re going to show you how utilising and ensuring that your business has multiple consistent online listings could improve your overall SEO.

How can online listings affect SEO?

We all know that SEO, or search engine optimisation, can be affected differently by a lot of online elements. One of those elements is how many links there are on other websites linking to your website. However, it’s not just about quantity it’s also about quality. If you have a large number of links linking to your website from places like a temporary e-shop you aren’t going to reap any SEO benefits. On the other hand, if you have one link to you website coming from the BBC then you’re probably going to see a significant boost to your website metrics. Therefore by having a few high-quality local listings online that link to your website you’re also going to increase your SEO success. Just remember to stick with reputable listing websites like Google Business, Bing Business, Facebook, Yelp and the Independent.

Why does it matter whether I have consistent online listings or not?

When your website is being ranked in organic search engine results, how your business appears elsewhere online is taken into consideration. Search engines are becoming smarter every day. They can crawl the web to not only gain more information about your business but they can ensure your business is legitimate too.  One way they do this is to search for inconsistencies mainly in website address, physical address, phone number and other contact details. Generally a business that has several different listed addresses and various other contact details raises a red flag, as this is usually what fraudulent and untrustworthy businesses do online. Search engines collect all of this information and analyse it. So, in short, as long as your contact information is the same across all of your online listings you should be fine.

How can I ensure I fill out online listing consistently?

It’s obviously rather easy to ensure you have consistent online listings – just put your information in correctly. However we know it can’t always be as simple as this. Your business may have changed addresses, you may have filled in some listings a while ago and not remember which ones they were or you haven’t filled out any meaning there could still be an online listing for your business you just may not have claimed it. This may sound like a lot to keep track off if you’re in the latter situation however luckily for us Moz has created a system called Moz Local where you can track it all. Simply just type in the name of your business and it’s postcode and Moz will show you which listings you appear in and what information is shown on those listings. It will even give you a percentage score telling you how (if at all) inconsistent or incomplete your listings are.

So those are our thoughts on online listings and why you should ensure that yours are consistent. Of course, remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

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