We recently posted a web design truths vs lies article but now it’s time to get into even more detail. We don’t just want to think about the technicalities of design, we want to talk about the thinking and psychology behind it. It’s not just about the end result, it’s also about the process and knowledge that went into the web design. That’s why we’ve put together the seven deadly sins of web design and why you don’t want to be caught committing them.
Pride is said to be the worst deadly sin of all- thinking you’re better than everyone else and often sometimes putting your needs before others well-being. Pride in web design translates into not thinking about your users and only thinking about conversions. While thinking about conversions is important in web design it should never sacrifice the needs of your user. A terrible user experience and hard sale approach will never pay off and your conversions that you so want to increase will eventually diminish along with all of your other metrics. Put your user experience at the top of your priority list.
We’re all vulnerable to a little bit of envy from time to time but constantly comparing the success of your web design to someone else’s is a pointless endeavour. We understand that you want to go up against your competitors and stand out. However checking up on their website and snooping on their metrics really isn’t going to help improve yours. What you need to do instead of just looking at how good their website metrics are you need to understand and learn about why their metrics are so good. If you focus more on learning from their success and applying it to your own website then you could be reaping the successful website benefits in the near future too.
Nothing riles up a little bit of user wrath quite like spam. Spamming users with pop-ups and adverts galore is a sure way to earning yourself a one-way ticket to web design hell. Our simple advice- just don’t do it. However, there are some exceptions to the rule. For instance, if you have a mailing list you can add maybe one pop-up to your website that only appears once per session. Showing your pop-up form every five minutes or advertising other completely irrelevant businesses to earn a few extra pennies a month really isn’t worth it.
Ever heard of the phrase “too much of a good thing”? We know that content is king but there is such a thing as content overload. Do you find yourself writing sometimes and you suddenly have an overwhelming feeling of déjà vu? That’s content overload. It not only confuses you but it can confuse your users too. Maybe take a step back from content for a while and just think about whether or not that piece you are thinking about writing is going to provide value to your audience. Additionally, think about it in relation to your past pieces. Instead of writing a whole new blog post, why not revamp and re-market an old one? It’ll save you both time and confusion.
We all lust after that ideal Google Analytics dashboard of sky-high metrics, close to perfect conversions and an almost non-existent bounce rate. Longing for results like this is fine but not if you’re expecting them to happen overnight. You have to work at your metrics. Just because you have a new website it doesn’t mean that you will see success instantly. You can and you will improve your metrics eventually you just have to work at them. Improvement takes time and you should always allow yourself plenty of it before you see that ideal metrics dashboard.
Does your website look like it has the same sluggish feeling you get after eating four plates of food at your favourite buffet? Say hello to the sixth deadly sin of web design, sloth. Sloth can be a little tricky to measure because there are no real benchmarks for a “slow” or “fast” load time. So if you’re not sure about your website’s load speed then we suggest that you run it through the Google page speed insights tool. From there Google will tell you where your load speed needs improvement and how to improve it. Common fixes can be: compressing HTML files, eliminating render blocking, optimising images or even just switching over to a better hosting server.
Everyone wants to save money but the expression “you get what you pay for” springs to mind when we are talking about greed. There are certain things you should invest in and your business website is one of them. Hiring a web designer may seem expensive at first but it can actually save you loads of time and hassle down the line. Don’t believe us? Then you obviously haven’t read our “do you really need a web designer” article. Plus there are still plenty of alternatives to paying one whole sum up front like paying monthly for a web design instead. Whatever you decide to do, though, don’t pay next to nothing for your web design because it could actually do a whole lot more bad to your business than good.