It’s officially the end of November and that means it’s the start of the festive holiday season. So get ready for an influx of promotions, marketing campaigns and seasons greetings from businesses in your local area. As an SME it’s important that you too use the holidays to engage with potential customers and spread general festive cheer. It’s pretty overwhelming how many ways in which you can do this. However, we think the best ways are often the most simple.
Create an exclusive holiday promotion
This is an obvious one. The holidays are always going to be that time of year when people are looking for a deal. It’s an expensive time of year for most. So any financial relief you can provide over the holidays to potential customers is a huge selling point. For instance, if you own a local gift shop perhaps create a bundle of seasons greetings card, wrapping paper and ribbons for 30% off the original price. It’s important to remember that these sorts of promotions should be well thought out and not just the mindless “buy one get one free”. This usually isn’t as useful as buying a assortment of items that hold several purposes.
Create a holidays mini-series
Festive holiday content is a great way to show that your SME cares about the holidays and that it also cares about helping its customers at this time of year. Depending on what sort of marketing your business carries out you could create a series of blog posts, videos, podcasts or infographics that carry the holiday theme throughout. However ensure that the festive flare of your content doesn’t distract your audience from the key messages your business is trying to communicate through its marketing. For example, if you own a boutique you could create a series of blog posts focusing on fashion around the holidays. Some blog titles could be “essential pieces for the snowy seasons”, “the perfect Christmas party dress”, “what to wear on Christmas day”.
Spread festive cheer amongst the local community
It’s actually a lot easier than you think to get involved with your local community through marketing, especially around the holidays. Luckily, around this time of the year many other local SMEs are trying to do the same thing too. So why not reach out to a complimentary business to work with you on a festive promotion or a mini series like we explained above? After all, two heads are better than one and customers prefer a package offer to a single solution one. For instance, if you owned a hairdressing salon, you may want to team up with a spa to create a Christmas party ready package or you could even interview each other about festive beauty tips to create a series of articles.