One of the most important aspects of any website design is the CTAs (call-to-actions). Call-to-actions can be defined as something a user can interact with on your website that triggers an action. Usually, better performing websites optimise their CTAs to be as clear and as concise as possible. This encourages more conversions. Sometimes too many CTAs can be confusing for users and often discourage them from using the website. So what are the CTAs that you should focus on? Well, we’ve broken it down into just three important CTAs any SME.
Sign up forms or pop ups are a great way to collect user data. This can help you understand your potential customers more. Some of the most successful sign up CTAs are either pop-ups or sticker banners. However making sure that the sign up CTA is visible all the time still isn’t enough to entice most users. You need to show them the value in signing up. What do they get if they consent to receive your SMEs notifications? One of the best ways to encourage sign ups is to offer something in exchange for the user signing up. This could be some kind of promotion, a digital freebie like an e-book or template, or a chance to win something.
Contact forms are not only a very important part of your website from a customer service point of view. They’re also another great way to learn more about your customers. Because of this contact forms have become the true bread and butter CTA. Nine times out of ten, if you’re on a website it’ll have a contact form. However, the first trick here is to ensure that it is easy to find. You can do this in several different ways. Which way you’ll choose will very much depend on your branding, preference and end goal. One of the easiest ways is to stick a link to your contact page in your main navigation menu and footer of your website. This way, no matter if someone scrolls too far down or too far up they’ll still be able to find it. If you want to push your contact form even further, make it into a button that contrasts with your website’s background. This will make it more eye-catching and easier to see. Lastly, make sure your contact form is clear, concise and to the point. There is nothing worst than needing to contact a business and be met with a giant form that takes too long to fill in. Keep it simple and only make mandatory fields things you absolutely need like name, email and message.
Buttons (of most kinds!)
Last but not least another important CTA for SMEs is buttons. And we mean buttons of most kinds. However be careful to not overuse buttons. Like we said earlier, too many buttons can overwhelm users and confuse them. Therefore we suggest reserving buttons for only really important actionable tasks. For example: add to cart, sign up, submit and confirm buttons. Make the buttons stand out against your website background by designing them in contrasting colours and shapes. This way they’ll be easy to see on your website and user’s won’t overlook them by mistake.
We hope you enjoyed learning about these three important CTAs for any SME and are now ready to try them out for yourself. If you need any assistance with any other online marketing or web design projects, please get in touch with us. We’d love to see how we can help you. Until next time, happy marketing!