We design for a purpose. We don’t design for ourselves or just for design’s sake. Our design decisions are made from a mix of research, client’s requirements, mood boards and brand identities. All of these elements combined ensure an effective, appealing web design.
WE CREATE INTUITIVE USER EXPERIENCES
We always ensure we prioritise the user experience when taking on any web project. To carry out effective UX practices, our team start off with user research to identify and create personas. This illustrates who your visitors are and can help us shape a user experience that will be suitable for your unique audience.
PUTTING THE USER AT THE HEART OF THE EXPERIENCE
Taking this into account, we create user journeys showing how your visitors may interact with your website; this is then translated into wireframes. Wireframing strips the website back allowing us and you to focus purely on the functions and visitor interaction of any particular page. This enables us to evaluate and amend usability more easily. We find this technique always leads to an improved user experience, just like in the case of our clients at the Royal Aeronautical Society. Our UX services are a tailored to each project and are utilised depending on the client’s requirements, big or small. We always work on the most creative and viable solutions.