Everyone who is interested in SEO knows that to reach your full potential you need some decent keyword research. However keyword research isn’t just about picking a few words you think relate to your business. You need to think of words or phrases that potential customers would type in search engines. After all you didn’t make your business for you and what you want, you made it to help other people. Therefore it’s important that you find effective ways to research keywords for SEO that will provide you with optimum ideas.
Keyword planning tools
Your first port of call when finding ways to research keywords for SEO should be keyword planner tools. Keyword planner tools help you identify words or phrases related to your website and give you some more insight on them. For example, in some keyword planning tools you can find out how many people search for that keyword per month, how competitive that keyword is as well as how much people pay to rank for that keyword if they want to use it in ads. This is all useful information because it can give you a deeper understanding of each keyword. Additionally keyword planner tools can also give you recommendations based on keywords you’ve researched – making your pool of potential keywords even bigger. Some keyword planner tools we would recommend are Google keyword planner and Moz.
Check the competition
This one is a bit cheeky but everyone who knows a bit about SEO knows that everyone checks their competition. You can do this by heading over to a known competitors website and investigating whether they have keyword focused landing pages, what words or phrases frequently come up in their copy and even what their meta data is. If you’re not sure who your competitors are, just do a quick search for some of the keywords you’ve researched above. Then use the websites in these results. Whilst we definitely don’t recommend that you copy your competitors, we do suggest you just take some inspiration from what they’ve done.
Get a guinea pig
This is probably one of the easiest and simplest ways to research keywords for SEO. Take someone who could be a potential customer for your business but isn’t professionally involved in your business in any way. Then sit them in front of a computer or even just use a smartphone and get them to try and find your business. For example, you ask your father to be your guinea pig and you own a coffee shop – put him in the scenario that he is in a place unfamiliar to him but he would really like a good coffee. How would he use his phone to find it? This is a great way to see what actual customers could put in to find businesses like yours. To stretch this research to the max you could do this with a few different people from different age groups, geographical locations and even genders.
Local searches are some of the most popular on search engines. After all, how many times have you typed in “cafe near me” or “grocery store near me” when you’ve been in an unfamiliar place. In order to be seen in these kinds of searches you have to ensure that you are including local place names in your keyword research. In large cities like London and Manchester you may need to be more specific than just the city name but you can find out which places work best by using the keyword planner tools.
Know your audience
This is one of the most important aspects of keyword research – you need to know your audience. Where do they go to search for businesses like yours? Is it Google? Is it Amazon? Or is it even social media? There are many ways in which you can optimise your keywords and it’s not just through your website, especially if your customers aren’t even using traditional search engines. Find out by using you guinea pigs – you could even do a digital survey with current customers too if you want to learn a bit more.