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2021 has finally come to an end, and what better way to ring in the new year than to anticipate what it has in store for web design? As always, we’re not promising any crystal ball predictions – just a few of our favourite web design trends that are set to take 2022 by storm.

Story-telling

Story-telling is one of the most important things a designer can do. To tell a story through a web design can be difficult. But when it’s accomplished not only does it make for a wonderous user experience, it makes a website memorable too. Some of the best web design stories are simple and easy to follow. So when you do it strip back your concept and stay true to the core message of the story. You could do this in many ways – through imagery, videos, text and animations. However it’s usually a combination of all of them that make a truly great story-telling web design.

Inclusivity and accessibility (always)

We spoke about inclusivity and accessibility in our last website trends post. And it’s obvious that this is not only a trend, but a web design best practice. We must ensure that websites are accessible to everyone as well as inclusive. To make sure your website is accessible for those with disabilities you can do a number of things: create a keyboard-friendly site (that can be navigated without the use of the mouse), add alt text to all images, enable resizable text and choose colours that do not clash. These are of course just a few but there are many more ways you can make your website accessible.

Gradient colours

Gradient colours used to be the posterchild for Word Art. But in 2022 we think they’re going to make their way into the world of web design. When done right this web design trend can create a beautiful effect whether in backgrounds, images, illustrations or text. Don’t over do it though – stick to using gradients in only one form across your entire website. For example, if you’ve chosen to highlight headings in gradient colour – do this throughout your website but have solid backgrounds.

More layers and collages

We’ve spoken about layers and collages in a few of our web design trend posts before. However in 2022 we think this is going to take the form of split screen aesthetics. You can create a really nice balanced web design by splitting your screen vertically. Allocate one side to minimal text with CTAs and the other to images, illustrations and videos.

Black and white aesthetics

It’s no secret that we love “dark mode”. But in 2022 we think our beloved dark mode is going to be replaced with a more simplistic black and white theme. Black and white aesthetics not only look sophisticated and sleek, they also make content, images and illustrations stand out more. By making your website content easier to see you’ll find that it becomes more accessible as well as easier to tell a story.

We hope you enjoyed this blog post and are now ready to take some of these web design trends into 2022. If you need any further assistance concerning a website or online marketing project then please don’t hesitate to contact us right here on our website. Until then, happy marketing!