It’s finally May and what better way to kick-start your month than with a quick-fire web news round-up? Our five top stories this week include the release of Adobe application Experience Design, why you should’nt always outsource digital functions and why you’re probably better off writing your own website code. What are you waiting for? Let’s talk web news.
1. Adobe releases Experience Design
If you are a member of Adobe’s Creative Cloud then you probably already know about the release of their Experience Design application. Heck! You may have even tried out the free demo yourself. But if you didn’t here’s what you are missing out on. Basically, Experience Design is targeted at designing user interfaces or UI design (if you’re still unclear on UI we have an article for that). Creative Bloq describes it as a sweet spot between Adobe’s InDesign, Illustrator and Photoshop with added wireframing abilities. In short, Experience Design isn’t too much like other Adobe packages it’s a lot simpler with less emphasis on aesthetics and more focus on function. Have you tried out the new Experience Design application? Tweet us or message us on LinkedIn. We’d love to hear your thoughts.
2. Coca-Cola redesign
It’s hard to go through a re-design as Uber proved earlier this year but when you’re a global household name like Coca-Cola the re-design mission is even harder. Following their substantial decline in profit recently they really needed something to bring their brand back up again. Could it be a re-design? Well, the new designs are certainly a lot simpler. They have scrapped the four completely different packaging designs for Coca-Cola life, diet, zero and regular and have opted for a more cohesive look. All of the designs now have a red half circle in common whilst the rest of the label is in their corresponding colour. This certainly unifies the brand but will it bring them back to the top?
3. Outsourcing digital?
There is no doubt about it that every world renowned brand now has it’s own in-house digital team. Going digital is essential for your business to have a good amount of online exposure, grow brand awareness and hopefully increase your revenue. But what if you don’t have the money or the time to manage a successful digital marketing team? Well, you could always outsource it. Whoa. Stop right there. Have you asked yourself these questions yet? Although, outsourcing has many benefits, unfortunately, outsourcing some digital practices can cause some unfortunate circumstances for your business. Carrying out a digital marketing strategy in the wrong way could waste a lot of money or more worryingly it could see your website penalized by Google. We’re not saying don’t outsource. Just do your research into who exactly you’re outsourcing first.
4. Combining typography
It is no secret that we love matching up typography, so much so that we even made a typography matches made in heaven infographic. But what if you want to be able to match the perfect fonts together without having to endlessly trawl through online resources. Well, we suppose that is why the helpful staff on the Adobe Typekit blog created this guide. The guide goes over almost every aspect you should consider when combining different typefaces, from type and context to how to judge combinations and obviously how to select them.
5. Why you’re better off writing code
You’ve probably heard about those DIY drag and drop website builders. Whilst they may sound like they save you a lot of time, effort and money in the long run you’re still better off coding your own site or getting a professional to. Why? Well, firstly, you’ll have more control over your code and you’ll own it. Whereas with a website builder, they own the code to your website and can make any changes if they see fit. Secondly, if you want to make changes to your website it is 100% easier when you are familiar with your own code. If you’re not this can result in small simple changes taking a lot longer than they should. These are just a couple of reasons why however there is a list of nine other reasons why you should write your own code over on the Web Designer Depot for you to look at.
That’s it for this week’s web news round-up. We’ll see you back here at the same time next week for more web news!
As always, don’t hesitate to contact us if you need any assistance with your web design or web development projects. Also, if you have found a story or want one of your stories featured in our future weekly round-ups please tweet us or send us a message on Linkedin. Happy designing!