It’s the end of the working week and you know what that means- celebrating that amazing Friday feeling. But what Friday feeling moment is complete without one of our famous web news round-ups? This week we’ve scoured the net to keep you up to date with all of the goings-on in the web industry. Our byte-sized stories this week include Instagrams re-brand, Adobe breaking into content marketing world, how to speed up your website and more.
1. Speed up that site!
It’s no secret that having a lightning quick website creates a better user experience, increases engagement rates and lower bounce rates. But how do we get to that optimal speed? If you haven’t already just head over to the Google PageSpeed Insights tool to see how your site does. Not so good? Well, while Google does offer some suggestions as to how to speed your site up, it’s not always said in the clearest possible way. That’s where this handy “Optimising Google Speed to 100” comes in. It is full of plenty of easy to follow, little skills required ways to make sure your website comes in at top speed. Although some of these steps may not be relevant to your specific site we are sure that you can find one that is.
2. More web design trends.
We’ve already done an article about the web design trends to watch out for this year but what about a mid-year one? Trends are rapidly changing so it’s no wonder that some trends are forgotten about in just six months time. We did talk about web design trends that drive engagement but what are the ones to look out for? Well, as well as the ones we spoke about at the beginning of 2016 the team over at UX Pin have added in some other deserving ones in their new definitive guide. It includes some old favourites like flat design and card layouts but also has some more recent ones like micro interactions and HD visuals. Which web design trend has been your favourite this year so far? Tweet us or send us a message on LinkedIn to carry on the debate.
3. How gaming can up your digital marketing efforts.
If we told you that you could gain more business leads by making your website more like a game would you believe us? Probably not. Well, apparently this can actually work, providing that the gamification style is relevant to your website’s purpose. Gamification works by applying things in gameplay like point scoring, strategy and competition to how a user interacts with your website. By doing this you can engage with the part of a users’ brain called the pleasure centre which is the part of the brain that experiences enjoyment. The reason why this is such a successful marketing tactic is because it can appeal to so many different types of audiences which is why it is a quickly growing digital marketing technique today.
We’re sure that you’ve heard of Instagram. If not, you need to check it out now (where have you been?!). It’s one of the biggest social networking platforms in the world along with Facebook and Twitter. It has even been crowned king of photo sharing platforms. Anyway, this week the social network decided to update it’s look. Bearing in mind that Instagram hasn’t updated its aesthetics since 2011. So this change was going to be a big one. The new logo, although reminiscent of the old one is a lot simpler and a whole lot more colourful. But what do Instagrammers think? Well, of course, most of them hate it and want the original back. What do you think? Tweet us or send us a message on LinkedIn to carry on the debate.
5. Adobe owns Livefyre.
Livefyre once the fifth largest online network (according to Quantcast) is now being offered as a service by Adobe. For those of you who don’t know, Livefyre is a content marketing and engagement platform where you can post your own content or curate others content. This week Adobe announced that Livefyre will now be available through their Experience Manager platform as well as be available as a separate service. The good thing is that Livefyre hasn’t changed it’s just now available across Adobe platforms. So if you’ve never tried Livefyre before but have an Adobe subscription, now would be the time to try it out. Happy marketing!
That’s it for this week’s web news round-up. We’ll see you back here at the same time next week for more important web news.
As always, don’t hesitate to contact us if you need any assistance with your web design or web development projects. Also, if you have found a story or want one of your stories featured in our future weekly round-ups please tweet us or send us a message on Linkedin. Happy designing!