It’s the last full week of February and it has been a whirlwind of a month for software updates, nifty design resources and interesting development studies. This week has been no different. Google announced the death of PPC ads (insert impending doom music here), mobile world congress ended and big brands have finally started to understand the importance of design. Do I need to say more?
1. Google ads are not right.
We are all familiar with the Google search layout; search bar, results and ads all occupy our well-loved desktop screens on a day-to-day basis. However this week PPC (pay-per-click) marketers were up in arms about Google announcing that they will no longer show advertisements on the right-hand side of the page of desktops. In fact, Goggle is in the process of getting rid of ads altogether. Those sponsored links at the top of your search engine results will now be called “highly commercial queries” instead. Like all rules, though, there are some exceptions; Google will still allow product listings and knowledge panel ad tests to occupy the right-hand side space. But, why? Well, Google have been testing out this theory for years (since 2010 actually!) and finally came to the conclusion that this is what users would prefer. Down with ads and up with UX! we couldn’t agree more.
2. The Age of Design.
We may not think it but design has become a major factor in how we perceive a business and how successful our business can be. But it’s not just designers realising it, big brands are too. To celebrate this new found innovation by companies Design Week and IBM are going to be launching a microsite together called The Age of Design. The microsite will feature case studies and features based around big brands and how businesses are finding more creative ways to use design. The case studies will include businesses from varying industries using design in various ways. You can view the site right now here!
3. Mobile World Congress 2016.
The mobile world congress of 2016 (or MWC16) came to an end this passing week so why not have a little re-cap of the overall event? For those of you who don’t know, the mobile world congress is the largest event dedicated to mobiles and mobile devices in the world. It happens once a year and is dedicated to showcasing everything mobile from mobile phone releases to inspiring seminar talks. The show, similar to CES, was dominated by new virtual reality technologies. They were even providing demos for the most sought-after gadgets like the Oculus Rift. Of course, there was even more stuff to check out in the exhibition halls which bore host to mobile giants like Google and Apple as well as smaller independent start-ups. If you want to find out more about the shenanigans of MWC16 then head on over to their blog where they have covered the whole event!
4. You need a faster website.
This week we created an article about the difference between responsive and mobile-friendly web designs. However, another issue that comes along with this is the performance of your website. Depending on which design you opt for you can drastically affect your loading speeds. Thankfully HubSpot have put together a quick, simple and beginner-friendly guide to speeding up your loading time. Use their quick hacks to save your website from that dreaded bounce rate caused by frustrated users. Hopefully, you’ll be sky-rocketing your website up to lightening loading speeds in no time.
5. Reign of the minimalist.
We spoke about white space last week and how it can actually lift your design up and into a whole new level of success. Expanding on this point, we’d like to delve further into the subject and push our argument further to say that minimalist designs actually generate a better UX (user experience). There we go again, banging on about UX but if you don’t believe us check out this article that tells you exactly why minimalist designs can benefit your UX.
And that’s it for the final full week of February! We hope you’ve enjoyed this web news round up and be sure to tune in next month for more!
As always, don’t hesitate to contact us if you need any assistance with your web design or web development projects. Also, if you have found a story or want one of your stories featured in our future weekly round-ups please tweet us or send us a message on Linkedin. Happy designing!