First and foremost, happy new year! If you were around last year then you’ve probably already read up on our trends for web design and digital marketing. However, another big topic we enjoy talking about is the growth and the development of membership organisations, particularly online. Stereotypically, membership organisations have been behind the times when it comes to growing on the web. But now it’s 2017 and we believe the world wide web is going to bring membership organisations a wealth of opportunities.
SEO is the best way to get your membership organisation seen by people who are interested in what you have to offer but don’t necessarily know about you yet. So if your organisation hasn’t already, implementing a few SEO tactics could do your website’s visibility some good. In 2017, our knowledge and techniques to accomplish effective SEO are said to grow even more. Search engines are getting smarter. But luckily, search giants like Google are becoming more transparent about their algorithms too. This means it’ll be a lot easier for your membership organisation to learn how to conquer SEO in your niche.
Personalisation is said to be a big trend in 2017. You probably don’t realise it but as a membership organisation you’re already ahead of the game when it comes to making a personal connection with your audience. This is because your organisation is already revolving around them and at least one of their key interests. To engage with your members even more make the membership experience even more personal. For instance: send them notifications when your organisation is running an event similar to one they’ve been to before or send them an email whenever another member they they’ve interacted with contributes an article. As you can see there are plenty of ways membership organisations can engage with their members.
After the above two opportunities have been seized this third opportunity will pretty much seize itself. The more your membership is seen online and the more it makes a conscious effort to engage with it’s current members, the more new members you’ll be able to sign up. This is mainly because when people see your organisation online consistently they’re more likely to remember it. Therefore when they start to take more notice of your organisation’s online presence they’ll feel more inclined to sign up. Furthermore re-engaging your current members creates a great online community and can turn your members into true brand advocates. Once you start giving your current members what they want, the more they’ll talk about your organisation to friends and family who are all potential members.