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What Are Redirects And Why Are They Important For SEO?

By 19 February 2021February 21st, 2021No Comments

Even if you’re not an SEO expert or a web developer you’ve probably at least heard of redirects. Redirects are kind of like a digital version of a road diversion. Instead of going straight to your destination, you may be taken down another route and then land at your intended destination. However, because we’re talking about SEO it can actually get a little bit more complicated than that.

So what exactly are redirects?

Like we said earlier, redirects are kind of like a car diversion. For example, if you have an old blog post that you know brings in alot of traffic to your website, but you need to change the URL you would use a redirect. This redirect will then send people who click on a link to your old URL to the new one. However, there are of course many different redirects, and although they all work in similar ways they are definitely not equal.

How many different types of redirects are there?

There are five different types of server redirects called 301, 302, 303, 307 and 308. There are also “client-side redirects” but we’ll leave them for another time. Although all server redirects have a few basic technicalities in common, they are all different. Make sure you know the difference between redirect types, as well as their do’s and don’t when you implement them.

Can different types of redirects affect your SEO differently?

The short answer is yes. Because all of the server redirects behave in different ways – they do affect SEO differently. There is a misconception about redirects that they are all bad for SEO. However, this is simply not true. If you have to change a URL for whatever reason, it is always best practice to implement a redirect. What makes for bad SEO is when the redirect is implemented incorrectly. For example, putting multiple redirects against one page is bad for SEO because technically you’re sent through a longer diversion compared to if you had just inputted one redirect. Similarly, if you want to temporarily move traffic from one URL to another you should opt for a 302 which is temporary opposed to a 301 which is permanent.

What’s the bottom line?

The bottom line when it comes to SEO is – the fewer redirects the better. Search engines don’t like it when they crawl a link and it goes through multiple different redirects. If you need to redirect a URL, choose the best type and stick with it. If you’re unsure about how to implement redirects, you can always make things easier for yourself by hiring an SEO professional or using a plugin like Yoast.

We hope you enjoyed this blog post and are now feeling more knowledgeable about redirects and how they affect your SEO. If you need any further assistance concerning website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!


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