We all know that SEO (search engine optimation) is important for any business wanting to gain some traction online. Good SEO can massively impact your website traffic, boost your businesses’ visibility and even motivate new customers. However before starting any SEO work on your website, we suggest getting an audit. In short an SEO website audit can help you identify where you’re succeeding and where you’re failing. After all, once you figure that out you’re halfway to bettering your businesses’ online presence. By what is a SEO audit and why is it important for your SME?
What is a SEO audit?
A SEO website audit is basically a health check up on your website to ensure it is optimised for being found across search engines. There are many aspects of your website that need to be considered in “good health” in order to have “good” SEO. A proper audit carried out by a marketing professional should clearly state all of the factors that contribute to a successful SEO strategy and how your website measures up to them.
What does an SEO audit entail?
A standard audit would usually entail a digital marketing professional scraping your website. They usually do this through a tool like Moz or Google Search Console. By scraping your website they will be able to extract all the data they need to determine the health of your SEO. These could be things like broken links, meta-descriptions, URLs, redirects and more. Some professionals will also check things like website speed and user-experience as this can also impact your overall SEO.
Why is it important?
The most important aspect of a audit is to build a clear picture of your website’s SEO health. This is important because then you know where you need to put in the work first. SEO can quickly become an overwhelming mindfield, so identifying key areas of improvement is vital. By knowing this you don’t waste precious marketing time carrying out tasks you’ve already done or don’t need to do. Furthermore, even if you think you have a solid SEO strategy – SEO rules change on a regular basis. That’s why it’s advised to get a new audit done every 6 months or so to ensure you’re up to date with the latest best practices.