When it comes to creating a website for your SME there are alot of things to think about. However, one of the most important things to consider is what CMS (content management system) should you build it on? Now, of course, you can always skip the CMS entirely and create an entirely bespoke website, but unless you’re a developer this isn’t going to work. That’s the beauty of having a CMS , you can mange and edit your website without having any extensive web development knowledge.
How much money and time do you want to invest?
It’s important that before you endeavor to start with any CMS you decide how much you are willing to spend in terms of time and money. If you do not have the time to research, design, curate and launch your SME’s website internally, it is best to hire a professional. Web professionals are used to building websites from scratch and should also be able to provide recommendations on CMSs.
However if you want to do it yourself then you need to take into consideration your web design and development knowledge. Chances are, if you’re reading this post you’re probably not so familiar with CMSs. Therefore we’d recommend using something for beginners, like WordPress. WordPress is a good place to start because it can create a pretty sleek website without too much effort, thanks to premade templates. On the other hand it can also be developed further to create more complex and feature rich websites in the future if you change your mind.
Who is going to be maintaining it?
In order to choose the best CMS for your SME you need to figure out who will be maintaining the website once it’s live. Who will be adding the fresh content? Changing and updating important information? Ensuring security is up to date? If this is someone within your SME you have to be realistic about their website management capabilities. What CMSs are they already familiar with? If they haven’t worked with any before – what are they prepared to learn? Once you have the answer to these questions you should be able to decide what kind of CMS will be perfect for you. If you have decided that you’re hiring a web professional and that they will be the one maintaining your website then they have probably chosen an appropriate CMS.
How flexible does it need to be?
When it comes to websites they are never “complete”. There are always going to be ways to improve the usability, to include a new service or project, or to give the design a small refresh. Therefore it’s important to consider a CMS where these things can be achieved in the future. When it comes to websites, you need to make sure your investment is future-proofed so that in months to come you can still make all the changes you need to. Just as importantly, you need to make sure your CMS is adaptable and up to date enough to comply with any upcoming trends or SEO changes. This way you can feel safe and secure in the fact that your website will still be relevant and usable in the future.
Is it ready for search?
Your website could be built on a modern CMS with a beautiful user-friendly design but if it doesn’t have any SEO capabilities then it’s pointless. In order to have a successful website that reaches new customer, it must be optimised for SEO. Many CMSs come with built in SEO tools. You just have to know how SEO works to use them. Brush up on some SEO basics and learn about what you need your website to do in order to stay on top. When you’ve nailed that down it’ll be far easier to compare all of the CMSs SEO capabilities.
We hope you enjoyed this blog post and now have a better idea about what you need to consider in order to choose the best CMS for your SME. If you need any further assistance any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!