There are many different ways to create a web design however one of the most foolproof ways is to tell your brand’s story through it. Storytelling is a powerful tool when marketing any business and due to the visual nature of a website, storytelling can be really effective. Think less about your website being a marketing channel (although it is!) and think more about turning it into a storyboard. You’ll find it improves your website in more ways than you think.
It gives your brand and web design purpose.
Although your products and services have purpose, it’s harder to give your brand one. However we know a a few tips and tricks that can make it a whole lot easier. By using your web design as the pages of your brands story you can truly give both your brand and web design a purpose. Your story and web design work together to display and explain your what makes your brand so unique.
It builds a relationship with your audience.
As we said above backing up your brand with a your story gives you more credibility and personality. Your audience will get to know your business better and therefore trust you more. It’s a great way to break down that business and customer barrier. Being transparent with your audience is one of the best ways to encourage true brand advocacy, which can in turn lead to more business.
Everyone knows that one of the most effective marketing techniques is to make your audience feel some type of emotional. Research shows that the most influential emotions that really connect people with your brand are happiness, anger and sadness. While we wouldn’t recommend making your users feel sad or angry we could recommend that you make them happy. And what better way to do this than tell them your story about how you and your business came to be?
It’s your USP.
After all nobody can tell your brand’s story like you can. This is your unique selling point so you need to utilise it. No matter how unique or how boring you may think your brand’s story is, it’s still your very own and unique to your business. So tell it with pride. This is what is going to make you stand out from your competitors because although they may sell the same services as you they weren’t created in the same way your business was.
So those are all of our top lessons on why storytelling is beneficial to web design. Of course, remember that these are just general tips and that how you should use your website is very dependent on what industry you are in as well as your target audience.
As always, if you need any further assistance with any of your web development or web design projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy designing!