Nowadays it’s getting even easier for people with little web design knowledge to create a website with website building tools. Although this is great for people who want to showcase passion projects, personal websites or even blogs it’s not always ideal when you’re running a business. True, a website builder is okay if you have very little time and very little budget. However we want to put our web designers up against website builders and let you know why we think web designers are better than website builders.
Understanding what you want
When you want to build a website for your business you often have something very specific in mind. Whilst you can put brand colours and fonts into a website builder – it may not always have the features or functionality you desire. Many website builders are built on basic principles which can sometimes lack room for creativity. Whereas with a web designer, they will more often than not be able to give you exactly what you want. They will also be able to give you recommendations based on those desires. This can result in your vision being achieved plus added extras you hadn’t even considered.
Like we said in the previous point, if you’re using a website builder you only have the options they provide you. If there is something you need that isn’t there, there is nothing you can do about it. Similarly if you need to change your timeline to meet different goals – you only have yourself and the website builder to rely upon. On the other hand, a web designer who has experience in changing project timelines will probably know of a more efficient way you can achieve your vision. Saving you both time and hassle.
Creative human expertise
Something website builders will never have is creative vision and the experience to execute that vision. Creative consultancy can only be given by an experienced web designer. This is particularly useful if you have no idea as to how you want your website to look. Web designers can take away that overwhelming feeling and replace it with various creative website options for you to choose from. Resulting in a creatively beautiful, fit for purpose website that you haven’t had to think about.
Websites built on actual ideas
Majority of website builders are built on some kind of algorithm. This means that most websites built on a website builder often look quite generic and don’t give your website the personality it deserves. For example many website builders can auto-generate a website for you based on a few questions you answer. However this usually results in a rigid website – which isn’t great for customers. However a web designer will speak to you in depth about your business, take time to learn about it and create a website that is tailored specifically to you. It will be unique in the sense that it’s built from your discussions – not just three generic questions.
Created for conversions
Many businesses will have a focus on what they want their website to do. Whether it’s to get customers to purchase items online, fill out a contact form or visit an actual brick and mortar store. A website designer can take these goals and design your website in a way that optimises the chances of as many people as possible reaching this goal. Whereas a website builder tool may not actually understand these goals – particularly if it’s something that’s not as straight forward as the customer adding something to their cart. Therefore you could end up with a website that isn’t fit for your purpose.
We hope you enjoyed learning about why web designers are better than website builders. If you need any further assistance concerning website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!