With the “new year, new you” finally off everyone’s radar, we think it’s time to discuss “new year, new website”. While it doesn’t need to be the new year for you to start thinking about a new website, it’s a pretty good reason to explore more possibilities for your business. When we say “new website” it doesn’t necessarily have to be completely new – it could just be re-designed. There are many different reasons as to why you should re-design your website but below, we’re just going to list a few of the most beneficial ones.
To keep up with fast and responsive design
First of all, you need a responsive website if you want to rank in search engines. Also, even if you do have a responsive website at the moment, it may not be tailored to the latest responsive design technology. Not only does responsive design allow your website to fit perfectly onto different screen sizes and types, it also can help improve page speed. Both functionalities of which, Google has made major ranking factors. Therefore if your website it responsive but still rather slow, or fast and not responsive, Google is going to rank you well below the first page.
To boost your SEO
This links into the above point. Re-designing your website can help boost your SEO efforts in a multitude of ways. For starters, if your website is currently not built on a CMS that caters for easy SEO implementation then you could use this as an opportunity to move to a CMS that does. For example, WordPress is a great CMS for those who want to improve their SEO, as many plug-ins and tutorials are available to help you execute basic SEO tasks. Furthermore, re-designing your website in terms of layout could also boost your website’s rankings. By focusing on adding in H1 tags, paragraphs with your chosen keywords and relevant images with alt tags, you could see your business appear higher up in search engines.
To use it as an opportunity to re-brand
If you’ve had the same brand colours and logos for a while they can become quite uninspiring. So why not use 2019 to re-design your entire brand image. This is a great way to put your business back in the spotlight but also a great chance to re-evaluate your business’ messaging and goals. For example, you may have started your freelance business many years ago with the intention of just selling one service – however now you sell many services. Therefore you probably want to re-brand as more of a consultancy service who can cater to different clients’ needs. So you need to change your branding to communicate this more effectively to prospective customers.
To improve user experience
We all know that user experience is paramount when designing any website. How a user clicks through your website and how they get to their final goal is important if you are measuring your online stats and leads. But as time goes on a website that was ideal for users may no longer be so. This is due to changes in trends, user behaviour and ultimately user expectations. Unfortunately for businesses, user’s expectations are changing all the time therefore we must make sure our website’s always change to fulfil their expectations.
So those are the most beneficial reasons why you need a new website this year. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.